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CategoryMobile Technology
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Set Up Direct App Links

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LearnGlossaryMobile Technology

Direct App Link

A Direct App Link is a mobile-specific URL (Universal Link for iOS or App Link for Android) that opens a native app directly if installed, fallbacking to the web version otherwise.

A Direct App Link (known as Android App Links or iOS Universal Links) is a standard HTTPS URL configured to establish a verified association between a website domain and a mobile application.

When a user scans a QR code containing a direct app link, the mobile operating system intercepts the URL. If the corresponding native app is installed on the device, it opens the app directly without showing a web browser or prompt. If the app is not installed, it falls back gracefully to loading the webpage in the mobile browser.


Universal Links (iOS) vs. App Links (Android)

Both technologies aim to achieve seamless app routing but use different configuration structures on their respective platforms:

  • iOS Universal Links: Requires hosting a secure JSON file named apple-app-site-association (AASA) at the root level of your HTTPS web server. The OS reads this file to verify that the domain owner authorizes the app to open its links.
  • Android App Links: Requires hosting a secure JSON file named assetlinks.json inside the .well-known/ directory of your HTTPS web server. The file contains the app package name and its signing certificate fingerprint.

Key Benefits of Direct App Links

  • No Intermediate Screen: Bypasses browser confirmation dialogs, delivering a faster and more native user experience.
  • Enhanced Security: Standard URIs (e.g. myapp://) can be registered by any app, causing conflicts or link-jacking. Direct App Links verify domain ownership, ensuring only your app can handle your URLs.
  • Graceful Fallbacks: If a scanner does not have your app, they are not presented with a broken page. They see your mobile website, where you can display a banner encouraging them to install the app.
  • Unified Web/App Links: Use the same URL for desktop users (loads website), iOS users (opens app), and Android users (opens app).

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