[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"glossary-en-utm-tracking-parameters":3,"glossary-related-en-utm-tracking-parameters":150},{"id":4,"title":5,"body":6,"category":137,"cta":138,"description":139,"extension":140,"meta":141,"navigation":142,"path":143,"related":144,"seo":147,"stem":148,"__hash__":149},"glossary\u002Fi18n\u002Fen\u002Fglossary\u002Futm-tracking-parameters.md","UTM Tracking Parameters",{"type":7,"value":8,"toc":130},"minimark",[9,16,19,22,27,83,91,93,97,118,120,124,127],[10,11,12,15],"p",{},[13,14,5],"strong",{}," (Urchin Tracking Module parameters) are five standardized query tags appended to destination URLs. They allow analytics suites (such as Google Analytics or Mixpanel) to track the exact source, medium, and campaign name of website visitors.",[10,17,18],{},"For QR codes, incorporating UTM parameters is crucial. Since visitors who scan a physical QR code otherwise appear as \"Direct\" traffic in web analytics, UTM parameters tag the URL so you can attribute conversions to the correct offline campaign.",[20,21],"hr",{},[23,24,26],"h2",{"id":25},"the-five-standard-utm-parameters","The Five Standard UTM Parameters",[28,29,30,42,55,64,70],"ul",{},[31,32,33,36,37,41],"li",{},[13,34,35],{},"utm_source:"," Identifies the platform or referrer driving traffic (e.g. ",[38,39,40],"code",{},"utm_source=qr-code",").",[31,43,44,47,48,51,52,41],{},[13,45,46],{},"utm_medium:"," Identifies the marketing medium used (e.g. ",[38,49,50],{},"utm_medium=print-flyer"," or ",[38,53,54],{},"utm_medium=table-tent",[31,56,57,60,61,41],{},[13,58,59],{},"utm_campaign:"," Identifies the specific marketing campaign or promotion (e.g. ",[38,62,63],{},"utm_campaign=summer-sale-2026",[31,65,66,69],{},[13,67,68],{},"utm_term:"," Typically used to track paid search keywords, or specific location targets for offline print campaigns.",[31,71,72,75,76,79,80,41],{},[13,73,74],{},"utm_content:"," Used to differentiate similar content or links within the same campaign (e.g. ",[38,77,78],{},"utm_content=red-border-frame"," vs ",[38,81,82],{},"utm_content=no-frame",[10,84,85,88],{},[13,86,87],{},"Example Target URL:",[38,89,90],{},"https:\u002F\u002Fyoursite.com\u002Fpromo?utm_source=qr-code&utm_medium=billboard&utm_campaign=launch",[20,92],{},[23,94,96],{"id":95},"why-utms-are-vital-for-qr-code-campaigns","Why UTMs are Vital for QR Code Campaigns",[98,99,100,106,112],"ol",{},[31,101,102,105],{},[13,103,104],{},"Avoid \"Dark Traffic\":"," Without UTM parameters, scans of printed QR codes are grouped into the \"Direct\u002FNone\" bucket in Google Analytics, making it impossible to measure ROI.",[31,107,108,111],{},[13,109,110],{},"Accurate Campaign Attribution:"," Track exactly which posters, locations, or product packaging variants are generating signups, sales, and page views.",[31,113,114,117],{},[13,115,116],{},"Seamless Digital Integration:"," View QR code performance alongside your email, social media, and paid search campaigns in your primary analytics dashboard.",[20,119],{},[23,121,123],{"id":122},"build-utm-tagged-qr-codes-instantly","Build UTM-Tagged QR Codes Instantly",[10,125,126],{},"Create a dynamic QR code on QR Zam to automatically append UTM tracking parameters to your destination URLs and monitor campaign performance.",[128,129],"dynamic-cta",{},{"title":131,"searchDepth":132,"depth":132,"links":133},"",2,[134,135,136],{"id":25,"depth":132,"text":26},{"id":95,"depth":132,"text":96},{"id":122,"depth":132,"text":123},"Analytics","Build UTM Tracking Links","UTM Tracking Parameters are simple text codes appended to the end of a URL to track the source, medium, and campaign name of incoming website traffic in analytics tools.","md",{},true,"\u002Fi18n\u002Fen\u002Fglossary\u002Futm-tracking-parameters",[145,146],"scan-analytics","dynamic-qr-code",{"title":5,"description":139},"i18n\u002Fen\u002Fglossary\u002Futm-tracking-parameters","zGWiakMIUvSErhmHfw_A_ETVsDILy0qk5MAP_70T0uI",[151,357],{"id":152,"title":153,"body":154,"category":346,"cta":347,"description":348,"extension":140,"meta":349,"navigation":142,"path":350,"related":351,"seo":354,"stem":355,"__hash__":356},"glossary\u002Fi18n\u002Fen\u002Fglossary\u002Fdynamic-qr-code.md","Dynamic QR Code",{"type":7,"value":155,"toc":340},[156,162,165,167,171,174,203,205,209,235,237,241,329,331,335,338],[10,157,158,159,161],{},"A ",[13,160,153],{}," is an advanced type of Quick Response (QR) code that uses a short redirection URL to point to its target content. Unlike static QR codes, the actual data is not encoded directly into the QR pattern. Instead, it routes scanners through a secure redirect link. This architectural design enables you to change the destination URL, update the underlying file, or modify the user experience at any time without having to reprint the physical QR code.",[10,163,164],{},"In addition to editing capability, dynamic routing enables robust scan analytics, capturing critical performance data such as total scans, unique visitors, scan locations, operating systems, and time-of-scan details.",[20,166],{},[23,168,170],{"id":169},"how-dynamic-qr-codes-work","How Dynamic QR Codes Work",[10,172,173],{},"When a user scans a dynamic QR code:",[98,175,176,185,191,197],{},[31,177,178,181,182,41],{},[13,179,180],{},"Initial Scan:"," The camera app or scanner reads the QR pattern, which translates to a short link hosted on QR Zam (e.g., ",[38,183,184],{},"qrz.am\u002Fxyz123",[31,186,187,190],{},[13,188,189],{},"Server Lookup:"," The redirection engine query retrieves the current destination URL associated with that short link.",[31,192,193,196],{},[13,194,195],{},"Analytics Tracking:"," The system records anonymous scan metadata (timestamp, device type, location) in the database.",[31,198,199,202],{},[13,200,201],{},"Instant Redirection:"," The server redirects the user's browser to the target destination. This entire process happens seamlessly in less than 150 milliseconds.",[20,204],{},[23,206,208],{"id":207},"key-benefits-of-dynamic-qr-codes","Key Benefits of Dynamic QR Codes",[28,210,211,217,223,229],{},[31,212,213,216],{},[13,214,215],{},"Editability:"," Update campaign links, correct typos, or change target content (like replacing a PDF menu) instantly.",[31,218,219,222],{},[13,220,221],{},"Analytics & Tracking:"," Monitor scan volumes, geographic performance, and peak scan times to measure campaign ROI.",[31,224,225,228],{},[13,226,227],{},"Enhanced Security:"," Protect links with passwords, set expiry dates, or limit scan counts.",[31,230,231,234],{},[13,232,233],{},"Cleaner Design:"," Since the encoded URL is short, the QR code pattern remains simple and highly scannable, even at small print sizes.",[20,236],{},[23,238,240],{"id":239},"dynamic-qr-code-vs-static-qr-code","Dynamic QR Code vs. Static QR Code",[242,243,244,260],"table",{},[245,246,247],"thead",{},[248,249,250,255,257],"tr",{},[251,252,254],"th",{"align":253},"left","Feature",[251,256,153],{"align":253},[251,258,259],{"align":253},"Static QR Code",[261,262,263,277,290,303,316],"tbody",{},[248,264,265,271,274],{},[266,267,268],"td",{"align":253},[13,269,270],{},"Editable Content",[266,272,273],{"align":253},"Yes, anytime",[266,275,276],{"align":253},"No, locked after creation",[248,278,279,284,287],{},[266,280,281],{"align":253},[13,282,283],{},"Scan Tracking",[266,285,286],{"align":253},"Yes (Location, Device, Time)",[266,288,289],{"align":253},"No tracking possible",[248,291,292,297,300],{},[266,293,294],{"align":253},[13,295,296],{},"Short URL Redirection",[266,298,299],{"align":253},"Yes",[266,301,302],{"align":253},"No, direct encoding",[248,304,305,310,313],{},[266,306,307],{"align":253},[13,308,309],{},"QR Code Density",[266,311,312],{"align":253},"Low & simple (highly scan-friendly)",[266,314,315],{"align":253},"High (dense patterns for long URLs)",[248,317,318,323,326],{},[266,319,320],{"align":253},[13,321,322],{},"Use Cases",[266,324,325],{"align":253},"Marketing, menus, brochures",[266,327,328],{"align":253},"Wi-Fi setup, vCards, static text",[20,330],{},[23,332,334],{"id":333},"generate-a-dynamic-qr-code","Generate a Dynamic QR Code",[10,336,337],{},"Below is our interactive link generator tool. Try entering a URL to see how a simple QR code is structured, or sign up on QR Zam to access full editing, customization, and tracking capabilities.",[128,339],{},{"title":131,"searchDepth":132,"depth":132,"links":341},[342,343,344,345],{"id":169,"depth":132,"text":170},{"id":207,"depth":132,"text":208},{"id":239,"depth":132,"text":240},{"id":333,"depth":132,"text":334},"QR Code Types","Create a Dynamic QR Code","A Dynamic QR Code is an editable quick response code that allows you to change its target URL or content after printing, while also tracking scan data such as location, time, and device type.",{},"\u002Fi18n\u002Fen\u002Fglossary\u002Fdynamic-qr-code",[352,353],"static-qr-code","deep-linking",{"title":153,"description":348},"i18n\u002Fen\u002Fglossary\u002Fdynamic-qr-code","AS_YWC4SPdoxL8SN3GdB9izn62dF31izRaDk7EmOT7s",{"id":358,"title":359,"body":360,"category":137,"cta":456,"description":457,"extension":140,"meta":458,"navigation":142,"path":459,"related":460,"seo":462,"stem":463,"__hash__":464},"glossary\u002Fi18n\u002Fen\u002Fglossary\u002Fscan-analytics.md","Scan Analytics",{"type":7,"value":361,"toc":451},[362,367,370,372,376,408,410,414,440,442,446,449],[10,363,364,366],{},[13,365,359],{}," refers to the quantitative and qualitative data gathered when users scan dynamic QR codes. By tracking scans, businesses and marketers can measure the effectiveness of their offline campaigns, optimize resources, and understand user behavior in real-time.",[10,368,369],{},"Analytics are only available for dynamic QR codes. When a dynamic QR code is scanned, the user passes through a redirection server, allowing the hosting platform to log details of the transaction before directing the user to their final destination.",[20,371],{},[23,373,375],{"id":374},"key-metrics-tracked-in-scan-analytics","Key Metrics Tracked in Scan Analytics",[28,377,378,384,390,396,402],{},[31,379,380,383],{},[13,381,382],{},"Total Scans:"," The absolute number of times the QR code has been scanned, including repeat scans by the same user.",[31,385,386,389],{},[13,387,388],{},"Unique Scans:"," The number of individual devices that scanned the QR code (typically determined by session cookies or anonymized device hashes).",[31,391,392,395],{},[13,393,394],{},"Scan Geolocation:"," The country, state, or city where the scan occurred, resolved using the scanner's IP address.",[31,397,398,401],{},[13,399,400],{},"Device & Operating System:"," The hardware and platform used (e.g., iPhone\u002FiOS, Samsung\u002FAndroid, Desktop) to help optimize mobile web layouts.",[31,403,404,407],{},[13,405,406],{},"Time of Scan:"," The exact date and hourly breakdown of scans, helping identify peak engagement hours.",[20,409],{},[23,411,413],{"id":412},"why-scan-analytics-matter-for-marketing","Why Scan Analytics Matter for Marketing",[98,415,416,422,428,434],{},[31,417,418,421],{},[13,419,420],{},"A\u002FB Testing:"," Print different QR codes on different flyers or locations to identify which design, message, or placement yields the highest engagement.",[31,423,424,427],{},[13,425,426],{},"ROI Measurement:"," Calculate exactly how much traffic and conversion was driven by physical marketing materials (billboards, magazines, packaging).",[31,429,430,433],{},[13,431,432],{},"Budget Optimization:"," Real-time data allows you to reallocate print budget away from low-performing areas to high-performing ones.",[31,435,436,439],{},[13,437,438],{},"Offline-to-Online Attribution:"," Measure the exact path a user took from scanning a physical product to making an online purchase.",[20,441],{},[23,443,445],{"id":444},"set-up-real-time-qr-tracking","Set Up Real-Time QR Tracking",[10,447,448],{},"To start tracking your scans, get detailed visitor reports, and export clean CSV data, create a dynamic QR code on QR Zam.",[128,450],{},{"title":131,"searchDepth":132,"depth":132,"links":452},[453,454,455],{"id":374,"depth":132,"text":375},{"id":412,"depth":132,"text":413},{"id":444,"depth":132,"text":445},"Track QR Code Scans","Scan Analytics is the aggregate data collected from scans of a dynamic QR code, including total scan counts, unique scans, geolocation, operating system, and scan times.",{},"\u002Fi18n\u002Fen\u002Fglossary\u002Fscan-analytics",[146,461],"utm-tracking-parameters",{"title":359,"description":457},"i18n\u002Fen\u002Fglossary\u002Fscan-analytics","tgGhek9Yr0lL0E5otWXmNQPmZJ1TUqT0_wmcyQ3V8UA"]