Scan Analytics

Scan Analytics refers to the quantitative and qualitative data gathered when users scan dynamic QR codes. By tracking scans, businesses and marketers can measure the effectiveness of their offline campaigns, optimize resources, and understand user behavior in real-time.

Analytics are only available for dynamic QR codes. When a dynamic QR code is scanned, the user passes through a redirection server, allowing the hosting platform to log details of the transaction before directing the user to their final destination.

Key Metrics Tracked in Scan Analytics

• Total Scans: The absolute number of times the QR code has been scanned, including repeat scans by the same user.
• Unique Scans: The number of individual devices that scanned the QR code (typically determined by session cookies or anonymized device hashes).
• Scan Geolocation: The country, state, or city where the scan occurred, resolved using the scanner's IP address.
• Device & Operating System: The hardware and platform used (e.g., iPhone/iOS, Samsung/Android, Desktop) to help optimize mobile web layouts.
• Time of Scan: The exact date and hourly breakdown of scans, helping identify peak engagement hours.

Why Scan Analytics Matter for Marketing

1. A/B Testing: Print different QR codes on different flyers or locations to identify which design, message, or placement yields the highest engagement.
2. ROI Measurement: Calculate exactly how much traffic and conversion was driven by physical marketing materials (billboards, magazines, packaging).
3. Budget Optimization: Real-time data allows you to reallocate print budget away from low-performing areas to high-performing ones.
4. Offline-to-Online Attribution: Measure the exact path a user took from scanning a physical product to making an online purchase.

Set Up Real-Time QR Tracking

To start tracking your scans, get detailed visitor reports, and export clean CSV data, create a dynamic QR code on QR Zam.