[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"glossary-en-direct-app-link":3,"glossary-related-en-direct-app-link":127},{"id":4,"title":5,"body":6,"category":114,"cta":115,"description":116,"extension":117,"meta":118,"navigation":119,"path":120,"related":121,"seo":124,"stem":125,"__hash__":126},"glossary\u002Fi18n\u002Fen\u002Fglossary\u002Fdirect-app-link.md","Direct App Link",{"type":7,"value":8,"toc":107},"minimark",[9,17,20,23,28,31,59,61,65,95,97,101,104],[10,11,12,13,16],"p",{},"A ",[14,15,5],"strong",{}," (known as Android App Links or iOS Universal Links) is a standard HTTPS URL configured to establish a verified association between a website domain and a mobile application.",[10,18,19],{},"When a user scans a QR code containing a direct app link, the mobile operating system intercepts the URL. If the corresponding native app is installed on the device, it opens the app directly without showing a web browser or prompt. If the app is not installed, it falls back gracefully to loading the webpage in the mobile browser.",[21,22],"hr",{},[24,25,27],"h2",{"id":26},"universal-links-ios-vs-app-links-android","Universal Links (iOS) vs. App Links (Android)",[10,29,30],{},"Both technologies aim to achieve seamless app routing but use different configuration structures on their respective platforms:",[32,33,34,46],"ul",{},[35,36,37,40,41,45],"li",{},[14,38,39],{},"iOS Universal Links:"," Requires hosting a secure JSON file named ",[42,43,44],"code",{},"apple-app-site-association"," (AASA) at the root level of your HTTPS web server. The OS reads this file to verify that the domain owner authorizes the app to open its links.",[35,47,48,40,51,54,55,58],{},[14,49,50],{},"Android App Links:",[42,52,53],{},"assetlinks.json"," inside the ",[42,56,57],{},".well-known\u002F"," directory of your HTTPS web server. The file contains the app package name and its signing certificate fingerprint.",[21,60],{},[24,62,64],{"id":63},"key-benefits-of-direct-app-links","Key Benefits of Direct App Links",[32,66,67,73,83,89],{},[35,68,69,72],{},[14,70,71],{},"No Intermediate Screen:"," Bypasses browser confirmation dialogs, delivering a faster and more native user experience.",[35,74,75,78,79,82],{},[14,76,77],{},"Enhanced Security:"," Standard URIs (e.g. ",[42,80,81],{},"myapp:\u002F\u002F",") can be registered by any app, causing conflicts or link-jacking. Direct App Links verify domain ownership, ensuring only your app can handle your URLs.",[35,84,85,88],{},[14,86,87],{},"Graceful Fallbacks:"," If a scanner does not have your app, they are not presented with a broken page. They see your mobile website, where you can display a banner encouraging them to install the app.",[35,90,91,94],{},[14,92,93],{},"Unified Web\u002FApp Links:"," Use the same URL for desktop users (loads website), iOS users (opens app), and Android users (opens app).",[21,96],{},[24,98,100],{"id":99},"build-smart-app-redirect-qr-codes","Build Smart App Redirect QR Codes",[10,102,103],{},"Configure dynamic redirections and direct app links on QR Zam to deliver a high-converting, friction-free app experience.",[105,106],"dynamic-cta",{},{"title":108,"searchDepth":109,"depth":109,"links":110},"",2,[111,112,113],{"id":26,"depth":109,"text":27},{"id":63,"depth":109,"text":64},{"id":99,"depth":109,"text":100},"Mobile Technology","Set Up Direct App Links","A Direct App Link is a mobile-specific URL (Universal Link for iOS or App Link for Android) that opens a native app directly if installed, fallbacking to the web version otherwise.","md",{},true,"\u002Fi18n\u002Fen\u002Fglossary\u002Fdirect-app-link",[122,123],"deep-linking","app-store-qr-code",{"title":5,"description":116},"i18n\u002Fen\u002Fglossary\u002Fdirect-app-link","QjOdG69B07_lV3fuwQysvDpvPwRUL8r0Dwvcti19wkM",[128,247],{"id":129,"title":130,"body":131,"category":236,"cta":237,"description":238,"extension":117,"meta":239,"navigation":119,"path":240,"related":241,"seo":244,"stem":245,"__hash__":246},"glossary\u002Fi18n\u002Fen\u002Fglossary\u002Fapp-store-qr-code.md","App Store QR Code",{"type":7,"value":132,"toc":231},[133,139,142,144,148,188,190,194,220,222,226,229],[10,134,135,136,138],{},"An ",[14,137,130],{}," is a dynamic QR code designed to simplify app downloads by directing scanners to the correct app marketplace based on their device's operating system.",[10,140,141],{},"Instead of creating separate QR codes for iOS (Apple App Store) and Android (Google Play Store), a single App Store QR code handles both. When scanned, the redirection engine identifies the scanner's device and routes iOS users to the App Store and Android users to the Play Store, with an optional fallback landing page for desktop users.",[21,143],{},[24,145,147],{"id":146},"how-it-works","How It Works",[149,150,151,157,163],"ol",{},[35,152,153,156],{},[14,154,155],{},"User Scans:"," The user scans the QR code containing a short routing link.",[35,158,159,162],{},[14,160,161],{},"Device Detection:"," The redirection server inspects the User-Agent header of the incoming HTTP request to determine if the operating system is iOS, Android, or something else.",[35,164,165,168],{},[14,166,167],{},"Smart Routing:",[32,169,170,176,182],{},[35,171,172,175],{},[14,173,174],{},"iOS:"," Redirected directly to the Apple App Store download link.",[35,177,178,181],{},[14,179,180],{},"Android:"," Redirected directly to the Google Play Store download link.",[35,183,184,187],{},[14,185,186],{},"Desktop\u002FOther:"," Redirected to a landing page or website detailing the app.",[21,189],{},[24,191,193],{"id":192},"key-benefits-of-app-store-qr-codes","Key Benefits of App Store QR Codes",[32,195,196,202,208,214],{},[35,197,198,201],{},[14,199,200],{},"Unified Marketing Material:"," Clean up flyers, packaging, and banners by using a single QR code instead of two competing app store badges.",[35,203,204,207],{},[14,205,206],{},"Improved Conversion Rates:"," By taking users directly to their native app store in one tap, you reduce friction and maximize installs.",[35,209,210,213],{},[14,211,212],{},"Detailed Scan Metrics:"," Track total scans, device breakdowns, and peak download times.",[35,215,216,219],{},[14,217,218],{},"Deep Linking Support:"," Combine with deferred deep links to redirect users to a specific screen inside the app after they install and open it.",[21,221],{},[24,223,225],{"id":224},"generate-a-unified-app-store-qr-code","Generate a Unified App Store QR Code",[10,227,228],{},"Build a dynamic app store redirect QR code on QR Zam to manage app downloads and measure install campaigns easily.",[105,230],{},{"title":108,"searchDepth":109,"depth":109,"links":232},[233,234,235],{"id":146,"depth":109,"text":147},{"id":192,"depth":109,"text":193},{"id":224,"depth":109,"text":225},"QR Code Types","Create an App Store QR Code","An App Store QR Code is a single dynamic QR code that routes mobile scanners directly to the Apple App Store or Google Play Store depending on their phone's operating system.",{},"\u002Fi18n\u002Fen\u002Fglossary\u002Fapp-store-qr-code",[242,122,243],"dynamic-qr-code","direct-app-link",{"title":130,"description":238},"i18n\u002Fen\u002Fglossary\u002Fapp-store-qr-code","S5-DNRv4bASVJ2f7LiNxvlNM0OifOVIV5KqPr7fsee8",{"id":248,"title":249,"body":250,"category":114,"cta":360,"description":361,"extension":117,"meta":362,"navigation":119,"path":363,"related":364,"seo":365,"stem":366,"__hash__":367},"glossary\u002Fi18n\u002Fen\u002Fglossary\u002Fdeep-linking.md","Deep Linking",{"type":7,"value":251,"toc":354},[252,257,260,262,266,294,296,300,326,328,332,343,345,349,352],[10,253,254,256],{},[14,255,249],{}," is a routing technology that directs mobile users to a specific location inside a native app (such as a product page, profile page, or checkout cart) rather than launching the app’s general homepage or opening a fallback website in a mobile browser.",[10,258,259],{},"In the context of QR codes, deep linking is essential for creating high-converting mobile experiences. When a customer scans a printed QR code, deep links ensure they are routed seamlessly into the installed application to perform actions like redeeming a coupon, reviewing a business, or completing a payment.",[21,261],{},[24,263,265],{"id":264},"types-of-deep-links","Types of Deep Links",[149,267,268,278,284],{},[35,269,270,273,274,277],{},[14,271,272],{},"Standard Deep Links:"," Standard URIs (e.g., ",[42,275,276],{},"myapp:\u002F\u002Fproducts\u002F123",") that open specific screens if the app is already installed. If the app is not installed, they fail to load, resulting in an error.",[35,279,280,283],{},[14,281,282],{},"Deferred Deep Links:"," Advanced links that direct users to the App Store or Google Play Store if the app is not installed, and then open the specific product screen automatically after the app is downloaded and launched.",[35,285,286,289,290,293],{},[14,287,288],{},"Universal Links (iOS) & App Links (Android):"," Standard HTTPS URLs (e.g., ",[42,291,292],{},"https:\u002F\u002Fmybrand.com\u002Fproducts\u002F123",") that native operating systems intercept. If the app is installed, it launches the app immediately; otherwise, it loads the webpage in the browser as a fallback.",[21,295],{},[24,297,299],{"id":298},"why-deep-linking-matters-for-qr-codes","Why Deep Linking Matters for QR Codes",[32,301,302,308,314,320],{},[35,303,304,307],{},[14,305,306],{},"Reduced Friction:"," Guide users directly to target actions, increasing app engagement and conversion rates.",[35,309,310,313],{},[14,311,312],{},"Smart App Launching:"," Launch native apps like Instagram, Spotify, YouTube, or Google Maps directly from a scan, rather than opening web versions requiring login.",[35,315,316,319],{},[14,317,318],{},"Unified Campaigns:"," Use a single QR code that works on desktop (opens website), iOS (opens native app\u002FApp Store), and Android (opens native app\u002FPlay Store).",[35,321,322,325],{},[14,323,324],{},"Personalized Onboarding:"," Direct new users to specific welcome screens or localized content post-install.",[21,327],{},[24,329,331],{"id":330},"deep-linking-in-practice","Deep Linking in Practice",[10,333,334,335,338,339,342],{},"When designing dynamic QR codes on QR Zam, deep linking enables features like ",[14,336,337],{},"Smart Routing"," and review gating. For instance, scanning a Trustpilot QR code triggers a deep link redirection (",[42,340,341],{},"https:\u002F\u002Fwww.trustpilot.com\u002Fevaluate\u002F{domain}",") which leverages Universal\u002FApp Links to open the native Trustpilot app on the scanner's phone, allowing them to leave a review instantly.",[21,344],{},[24,346,348],{"id":347},"set-up-smart-routing-qr-codes","Set Up Smart Routing QR Codes",[10,350,351],{},"Try generating a standard redirect link QR code below. For advanced app-specific routing, deferred deep linking, and smart device redirection, choose a Dynamic QR Code on the QR Zam dashboard.",[105,353],{},{"title":108,"searchDepth":109,"depth":109,"links":355},[356,357,358,359],{"id":264,"depth":109,"text":265},{"id":298,"depth":109,"text":299},{"id":330,"depth":109,"text":331},{"id":347,"depth":109,"text":348},"Set Up App Deep Linking","Deep linking is a technology that allows mobile links to route users directly to specific screens or sections within a native mobile application, bypassing homepages or desktop web fallbacks.",{},"\u002Fi18n\u002Fen\u002Fglossary\u002Fdeep-linking",[242],{"title":249,"description":361},"i18n\u002Fen\u002Fglossary\u002Fdeep-linking","ojJ5S_ttOSbm9DOvDCUimorXvK8MNQ2HJ4RvthvtCAw"]